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Research reports

Qualitative research into new range pack designs for Three Wishes

Elida has submitted two new pack designs for theThree Wishes range which comprises foam bath antiperspirants in aerosol and roll-on forms,talc, and soap. Three variants will be developed. The specific objectives of the research were asfollows:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into new range pack designs for Three Wishes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-range-pack-designs-for-three-wishes


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

The Provident Company owns a financial institution,purchased before the Consumer Credit Act came into force,named 'The People's Bank '. Hence it was considered necessary to investigate consumerreaction to the concept of another Bank and to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-the-people-s-bank-on-behalf-of-the-provident-clothing-supplying-co-ltd-


Research reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Optrex Ltd. is preparing to launch a new range ofcontact lenses, and prior to launch needed todetermine the optimum promotional approach toopticians as well as obtaining some first ree actionsto the technical specifications of the lens, andopticians'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Research reports

Project D: New brand from Benson & Hedges

A new Brand from Benson and Hedges with ahigh rate of substitute inclusion will be launched. The basic objectives ofthe research were: 1. To explore reactions to the basic proposition;2. To evaluate the packoptions of colour/texture, design and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-d-new-brand-from-benson-hedges


Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Qualitative research into a new Sherbet dessert

Initial research among housewives with young children demonstrated the potential success of a new Sherbet Dessertamong mothers as future purchasers and children as consumers. Qualitative research amongchildren was required with the specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into a new Sherbet dessert. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-sherbet-dessert


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising